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New humorous Bixby ads start airing in the U.S.

We’re now a few months into living with Bixby’s voice capabilities. The digital assistant from Samsung shipped with the Galaxy S8 and S8+ way back in April, but voice capabilities didn’t arrive until July. Samsung was hard at work fine-tuning Bixby for primetime. It turned out to be a wise move, fortunately, as Bixby is a useful helper in your day-to-day activities. Rather than hitting a dedicated button or opening an app, you can launch Bixby by just talking to it.

A fresh batch of advertisements just started airing television in the United States. They show Bixby in different situations that are completely normal, but Samsung places a humorous twist on almost all of them. We see people at the gym, with a massage therapist, and in a dorm utilizing Bixby’s voice capabilities to help them get things done or make decisions.

You can watch the six TV ads below.

Bixby: Spinning Clay

Bixby: Gym Life

Bixby: Happy Campers

Bixby: Massage Therapy

Bixby: Rise and Shine

Bixby: Dorm Party

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Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...


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