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Tim Cook doesn’t like the idea of merging Mac and iPad

by Justin Herrick | April 19, 2018April 19, 2018 3:00 pm PDT

Laptops and tablets from Apple will remain separate. Although there’s been so much speculation in recent years, the company has confirmed there are no plans to bring macOS and iOS together for hybrid devices. Apple is keen on selling Mac and iPad as two different experiences.

Tim Cook, who’s been leading the company since 2011, sat down for an interview in which he revealed the form factors are intended to stand on their own.

He brings up the idea that, despite it being easier for Apple to manage a single operating system serving both laptops and tablets, it wouldn’t help users get things done. Cook says the company is committed to software that can “help them change the world or express their passion or express their creativity.” Merging macOS and iOS would not achieve that, he believes.

Apple thinks you’re using your laptop for one thing and your tablet for another. Despite this, the company does promote the iPad as an alternative to a computer. Apple’s chief executive officer also shared he uses his Mac at work and an iPad at home, so he’s ignoring the massive group that wants macOS and iOS under one roof. Needless to say, Apple’s view on hybrids is awkward.

Cook told the Sydney Morning Herald the following:

“We don’t believe in sort of watering down one for the other. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you merge the two … you begin to make trade offs and compromises.”

It’s a longtime belief that many customers and analysts have. Competitors have already done it, namely Microsoft. Windows is made for laptops, desktops, and tablets. Microsoft’s gone as far as making the Surface line include hybrids like the Surface Pro and the Surface Book.

Google, too, is blurring the lines between laptops and tablets. The Pixelbook, as well as other Chrome OS-based devices, can run Android apps. Yet the potential gains for Apple to do something similar and create a hybrid don’t seem to be enough.

If there’s any consolation, it’s the possibility that Apple will soon let third-party developers create one app that works on iPhone, iPad, and Mac.

Upgrades for both the Mac and iPad lines are expected at WWDC 2018, which will be held in June and involve software updates across all categories. Apple is set to launch an entry-level MacBook while the iPad Pro is due for an overhaul. While any new hardware would be available shortly after Apple’s developer conference, the software should come in the fall.


Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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